The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option. The decoy effect: how you…
Posts published in “Behavioral Science”
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Let’s say you’re interviewing a new applicant for a job and you feel something is off. You can’t quite put your finger on it, but…
Bringing neuroscience out of the laboratory and into the concert hall. We all know that moment when we’re in the car, at a concert or…
Among the US public surveyed, a majority of those who support Trump–as well as a plurality of those who oppose him–believe voter fraud to be…
“When ideals and policies matter less than dominating foes, government becomes dysfunctional,” researchers say. The bitter polarization between the Republican and Democratic parties in the…
A new study finds sleep-deprived mice find cocaine more rewarding. Sleep deprivation increases rewarding properties of cocaine through motivation peptide. Sleep deprivation may pave the…
A manipulated image shared widely on social media during the 2019-2020 Australian bushfires. Credit: Dr. T.J. Thomson, QUT’s Digital Media Research Centre Online images are…
New research[1] launched at the 29th EADV Congress, EADV Virtual, has found that despite the COVID-19 (SARS-CoV-2) lockdown restrictions, diagnosis of sexually transmitted infections (STIs),…
To mask or not to mask — and which mask to use? With public health guidance about masks in the United States confused by political…
Haunted houses, horror movies, and ghost stories can be chilling delights, provided the fear they evoke remains in a “Goldilocks zone” that is neither too…
Simulations from Columbia University researchers show a slight bias toward Trump but less of a tilt than in the 2016 election. Trump’s 2016 victory in…
Yes, there are benefits to working from the home office; but there are traps, too. Working at home has given many people the opportunity to…
COVID-19 and America’s response to it are likely to profoundly affect our families, work lives, relationships and gender roles for years, say 12 prominent scientists…
Caltech researchers have discovered that hard-wired neural circuits governing aggression in mice are strengthened following their victories in aggressive encounters. Credit: Caltech Like a champion…
Three males groom together in a chain — Likizo (a younger male) grooms Big Brown (an older male), who grooms Lanjo (another younger male). Credit:…
Chimpanzee Angie, who was studied at the National Center for Chimpanzee Care in Texas. Credit: University of Warwick Language is one of the most powerful…
Our brains can’t always reliably evaluate experiences that unfold over time We tend to give disproportionate weight to the later part of an experience This…
A widely adopted police interview technique, used by both the FBI and British police, to spot if a suspect is lying, is not fit for…
A new study by Simon Fraser University (SFU) researchers has found clear evidence that wearing a mask can have a significant impact on the spread…
Researchers at MIT and Harvard have shown that people use a type of reasoning known as universalization to help them make moral decisions in certain…