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Storage Projects Are Getting Weirder [GTM Squared]

There’s something refreshing about breaking out of the confines of expectations set by investors, regulators and analysts. It doesn’t happen often, but some actors within the storage industry have ventured into strange and unconventional territory in recent weeks.

The standard project format that has emerged at this stage of market development features rows of shipping crates packed with NMC lithium-ion cells from a top-tier manufacturer, backed by a contracted revenue stream from a bankable utility company, if not owned by said company. It has a primary task, but the developers will note it can also provide grid services on the side, possibly.

Such projects may have been called risky five years ago, but today they raise few eyebrows outside of particularly change-averse populations.

These days, to feel that invigorating rush of technology or business model risk, you have to spice things up. That could mean integrating an unconventional storage technology, or moving into a largely overlooked geographical market, or trying out a new business model.

Developers have checked all three boxes in recent weeks.

Source: Greentech Media